Why 74% of Shoppers Fall for Counterfeits: A Global Insight

The prevalence of shoppers falling for counterfeits serves as more than just a statistic—it's a compelling wake-up call resonating with consumers, brands, and regulators. This revelation holds significant implications, particularly in dynamic and expanding markets, urging stakeholders to fortify efforts in combating counterfeit goods. It underscores the imperative for heightened vigilance, robust consumer education, and enhanced regulatory measures to safeguard against the proliferation of counterfeit products.