The story of Cadbury | Company Profile | Business History
When we were children, when someone mentioned the word ‘Cadbury’ our eyes would light up, and there would be a spring in our steps. We liked all kinds of sweets. But there was this special thing in our hearts for Cadbury chocolates. Now there are more brands in the market; but I don’t know if there is any chocolate brand, at least in India, that has a higher recall value than Cadbury or one of its sub-brands.