The Impact of Video Content on Audience Engagement

In today’s digital era, where a human’s attention span is shorter than that of a goldfish, businesses are on the lookout for new and innovative ways of audience engagement. And videos, as a marketing tool have become the most powerful way to captivate the viewer’s attention. Recent statistics have revealed that the probability of a viewer clicking a video button is 27 times higher than a static image. Consequently, videos generate more traffic. The impact of video content on audience engagement is mind-blowing and will drive great results for your business or brand