Latest 3Ps Of Marketing: Introduction with Best Explanation

Consumer data collection and use have come under intense scrutiny as a result of GDPR fines, Cambridge Analytica, the California Consumer Privacy Act, and the impending privacy regulation. This attention has made privacy and data control top of mind for individuals as well as for enterprises. According to the State of the Connected Customer report from last year, 59% of customers think a security breach could compromise their personal information, and 54% of customers don’t think businesses are looking out for their best interests.