The growing use of barcodes for invoice production and large-volume inventory management is projected to propel the global variable data printing market forward. In addition, the rising usage of these printing labels to create serialized numbers and product information in less time and at a lower cost is likely to drive the variable data printing market forward in the coming years. Furthermore, a growing focus on inventive printing and product appeal, as well as developing industries such as food & drinks, pharmaceuticals, and others, are expected to boost target market growth.
In the years ahead, the growing trend of purchasing on E-commerce websites is likely to help the market grow significantly.
The high cost of raw materials, on the other hand, is a factor limiting the global variable data printing market's growth. Secondly, packaging and printing rules in many nations are another element that may limit the target market's growth during the forecast period.