Tag: Martech

Whether due to trends or economic factors, consumer shopping habits are ever-changing. What shoppers value one day can be different the next. This requires brands and retailers to be agile... Read More

By understanding these trends, you can keep your finger on the pulse and know when changes in your industry are coming to adjust accordingly. So, join us as we reveal... Read More

Is 2023 as scary as they say for online advertising? Find out what to expect in the new year and how to prepare your strategy for the changes to come. Budgets... Read More

It is essential to reorient the relationship between customers and corporations to be mutually beneficial. How can companies achieve this agenda?It’s important to remember that positioning is the promise a... Read More

In this interview, you’ll have the opportunity to gain valuable insights from Brooke about how to effectively leverage technology to drive marketing success. Are you struggling to keep up with the... Read More

Data is at the heart of any business looking to scale exponentially in the current cutthroat market. While some organizations have built their entire business models around data, most companies... Read More

Chief Marketing Officer of Highspot, Jon Perera shares his views in an interview with martech about Integrating AI and ML in sales. In today’s quickly changing business landscape, go-to-market teams... Read More