MarTech Interview with Bill Lorimer, AVP of E-Commerce at SmartBug Media

Bill, can you please give a brief overview of your professional journey in e-commerce and marketing leading to your current role at SmartBug Media?
I entered the e-commerce world back in early 2012 as a platform developer, but I quickly realized my strengths were better suited to client and brand management. For more than a decade, I’ve had the opportunity to lead many projects that have helped enterprise brands jump headfirst into the digital world and quickly scale. Over the years, I’ve been able to take my career experiences and utilize them to help me grow into the leader I am today.
I found SmartBug through a job search at the beginning of 2023 and was really intrigued by the opportunity to join the company and take on its e-commerce line of business. Most know SmartBug for being a powerhouse in the HubSpot ecosystem, so it’s been a fun journey focusing on the e-commerce side of things and working to grow that offering within the larger organization.
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