Digital marketing is a comprehensive strategy leveraging various online channels and tactics to connect with potential customers, build brand awareness, drive website traffic, and ultimately achieve business goals. It encompasses an array of techniques aimed at engaging and influencing target audiences across the digital sphere.
One of the core pillars of digital marketing is Search Engine Optimization (SEO), which involves optimizing online content to rank higher in search engine results. This optimization enhances visibility, increases organic traffic, and improves the likelihood of being found by individuals searching for specific products or services.