The only thing that is certain in digital marketing is that it changes rapidly. The tips and tricks that proved quite helpful a few months back may be no longer productive. The 2023 has so far proved a transformative year. The phenomenon rise of Artificial Intelligence left everyone in shock. Marketers scrambled to navigate the uncharted waters, new frontiers were explored, and new technologies. These transformative digital marketing trends have redefined how to connect with the target audience and meet all marketing indicators.